AssetTrax PRIVACY POLICY

Introduction

AssetTrax respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data and tell you about your privacy rights and how the law protects you.

This privacy policy aims to give you information on how AssetTrax collects and processes your personal data in relation to your use of this website as a visitor or user, including any enquiries or information you submit to us.

This website is not intended for children and we do not knowingly collect data relating to children. Our aim is to only use and hold your personal data in ways that you would reasonably expect us to. It is important that you read this privacy policy together with any other privacy policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. We reserve the right to amend this privacy policy from time to time. If we amend this privacy policy, we will make you aware of this via updates posted on our website.

Who we are

We are:

AssetTrax LLC
12587 Rhode Island Ave
Savage, MN 55389

AssetTrax is responsible for this website and where we collect personal data from you as a visitor to our website, we act as a controller. Where we collect personal data about you from one of our Partner Organizations, that Partner Organization is the controller and we act as a processor. To understand how your personal data is processed by the Partner Organization, you should refer to any direct communications or privacy notices provided by them or contact that organization directly. We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the DPO at:
[email protected]
770-532-5610

The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store, and transfer different kinds of personal data about you which we have grouped together as follows:

Data Subject

Types of Personal Data

Website visitor/user

IP address, e-mail, telephone number, usage data including information about how you use our website, products, and services.

We do not collect any ‘special categories’ of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and bio-metric data). Nor do we collect any information about criminal convictions and offenses.

How is your personal data collected

We use different methods to collect data from and about you, including through:

  • Direct interactions: You may give us your personal data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you make an enquiry in relation to our products or services, give us feedback, or contact us.
  • Automated technologies or interactions: As you interact with our website, we will automatically collect data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. We may also receive data about you if you visit other websites employing our cookies. Please see our cookie policy for further details.
  • Third parties or publicly available sources: We will receive personal data about you from various third parties and public sources as set out below:
    • Analytics providers (such as Google and Facebook)
    • Providers of technical, payment, and delivery services, such as QuickBooks Online (QBO)
    • Partner Organizations in the course of their performance of a contract with you and in the course of our performance of a contract with that Partner Organization.

How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal obligation.
  • Generally, we do not rely on consent as a legal basis for processing your personal data.

We have grouped our data processing activities as follows:

Data Subject

Purpose of Processing

Lawful Basis for Processing

Website visitor/user

To assist or improve the individual’s use of the website, provide information on our services

Legitimate interests (to administer and protect our business and this website including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data). Consent when the data subject has registered their information with us via our website, email, or in person.

Change of Purpose

We will only use your personal data for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and explain the legal basis which allows us to do so.

Disclosures of your personal data

We may share your personal data with external third parties such as delivery partners, business partners, service providers, professional advisers, regulators, authorities, or potential buyers in the event of a business transaction.

International Transfers (EEA Users)

Some of our external third parties are based outside the European Economic Area (EEA), so their processing of your personal data will involve a transfer of data outside the EEA. We ensure an adequate level of protection by implementing appropriate safeguards.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. We also limit access to your personal data to employees, agents, contractors, and third parties who have a business need to know.

Data retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for legal, regulatory, tax, accounting, or reporting requirements.

YouTube API Services & Data Usage

We integrate with YouTube API Services solely to enable video uploads and content management. We do not use cookies, tracking technologies, or store personal data in connection with YouTube API Services. Users can revoke access via Google Security Settings (https://security.google.com/settings/).

Cookies

You can set your browser to refuse all or some browser cookies. However, some parts of the website may become inaccessible or not function properly. AssetTrax uses cookies and similar tools to improve website performance and enhance user experience.

Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including:

  • Request access, correction, or erasure of your personal data
  • Object to processing of your personal data
  • Request restriction of processing
  • Request the transfer of your personal data
  • Withdraw consent at any time

If you wish to exercise any of these rights, you must make the request in writing to our Data Protection Officer. We try to respond to all legitimate requests within one month.

If you have further questions about our privacy practices, please contact us at [email protected].